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How To Convince Someone
As opposed to a commitment to what? Of course you take whatever you do “to a new level.” Of course you are “proactive” and “committed to cost-effective solutions.” And of course you have a...
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The Value Of Publicity
There are six peaks in Europe taller than the Matterhorn. Name one. Get ink.
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Who Is Your Client?
David often feels overlooked and insecure. Sharon owns seven cats named after the Seven Dwarfs. David loves Tom Clancy novels and adores his six-year old blonde Labrador Retriever. Sharon wishes she...
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How Come The Future Hasn’t Come?
Several hundred million of us grew up with the word: “Progress.” John Kennedy announced an Alliance For Progress and General Electric declared that “Progress is our most important product.” Theodore...
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A Key Lesson In Planning From the Telephone
When the telephone first appeared, experts predicted that it would promote peace, put an end to Southern accents, and revolutionize surgery. H.G. Wells predicted they telephones would eliminate urban...
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Why Very Good Beats Best–And Crushes Perfect
Here’s a list of the ideal plans: 1. Excellent 2. Really good 3. Best 4. Not good 5. Too ugly to ever mention again. Why does “best” fare so badly? Because getting to ‘best” always gets...
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What Does Your Price Communicate?
As I stood outside the auditorium after my recent speech in Toronto, a striking grey-haired man beelined toward me and made a comment that made me twing. “I need a word with you. Stay here.” I...
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